PROCESS

Design at York U Promotion

Collage Exercise

For a class exercise, I did a collage showing hands holding different art tools all being regurgitated out of a

person’s mouth. I like the clarity of the connection between the image and the tagline, but I can’t help but feel

that the overall look is a bit gross. That being said, I like this direction.

I took my collage imagery and tested out different illustration styles. I still prefer an all-photo look, but I don’t

like the idea of having all of my imagery come from elsewhere. I also sketched some simplified compositions

that have only one hand instead of several, but it somehow looks even grosser.

Sketches

My favourite idea that I came up with was having each hand interact with the title in

a different, design-related way - mouse, touch-screen, Apple Pencil.

Another possibility was to take inspiration from the 3 different design fields; one

for each postcard. Coming up with associated imagery was tricky.

When trying to make collages based on my 3 branches idea, I had a

very hard time finding arm photos that felt at all design related

(and the ones that I did find were of low quality). The inconsistent shadows in the photos are not masked by the

monochromatic treatment.

Version #1

Version #2

I felt that I needed to pivot. Since I have always had a bit of a

problem with the weirdness of having real human arms coming out

a person’s mouth, I thought about replacing the arms with

something else.

As I played around in Photoshop, I was drawn to the idea of capturing the process of

creating a design in my actual design (ex. Select tools, grids, highlighted text…).

However, I don’t think that I will commit to such a loose and subjective concept (it would

likely not appeal to most people).